Bloom Theory
Sponsored by Dillard’s SouthPark & Dior Beauty
Join award-winning Brand Stylist Iesha Marie Fox—named Best Wardrobe Stylist of the Year in the Carolinas (2021)—for Bloom Theory, the season’s most stylish gathering where fashion, florals, and personal brand identity take center stage.
Enjoy curated cocktails or mocktails, signature culinary pairings, and a luxury fashion presentation presented by Dillard’s SouthPark, all designed to help you discover and embody your Brand Style ID™.
Curated by Iesha Marie Fox and hosted by International Ms. USA, Shelby Brown, this unforgettable evening also supports Connecting the Gap Foundation, with a portion of proceeds benefiting their mission: Grieve. Believe. Succeed.
What to Expect
Whether you’re a Bloom Theory Access guest or joining us inside the VIP Executive Style Suite, the style activations are limitless:
Style Identity Showcase
Presented by Dillard’s SouthPark
Experience a roaming-style presentation featuring exclusive wardrobe collections styled by Iesha Marie Fox—each curated to reflect distinct Brand Style IDs™, from The Power Muse to The Visionary.
Bloom Beauty Bar
Sponsored by Dior Beauty
VIP Guests enjoy luxury brand aligned beauty services and exclusive swag featuring Dior’s iconic product line.
General Admission guests receive access to the Mini Style Suite, featuring light touch-ups and samples courtesy of Dior.
The Style Suite
Receive one-on-one style consults with Iesha Marie Fox and her elite styling team. Discover your Power Colors, Body Type, and Measurements to curate a wardrobe that aligns with your business, lifestyle, and personal brand.
Cocktail & Brand Pairings
Savor elevated, themed cocktails and bites that correspond to your personal style identity—served à la carte from the Branded Bloom Theory Menu.
The Bloom Bar
VIP Guests receive access to a bespoke floral bar, with arrangements crafted to reflect their unique brand style.
General Admission receives a signature  event swag.
Chic Networking Lounge
Connect with brand-driven creatives, entrepreneurs, and influencers in an elegant, fashion-forward space designed for meaningful conversation and elevated visibility.
Information Source: Iesha Marie Fox | eventbrite

Charlotte

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Time:	Jul 26, 2025 (UTC-4) ENDED
Location:	Folia

Bloom Theory | Folia

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