Lavinia-Chantecaille
I have to say, Hotel Indigo's 'local culture' brand narrative is incredibly well-executed at this Jiuzhaigou property. It truly deserves a round of applause! 👏🏻
The spatial storytelling begins with the 'divine eagle's perspective' in the lobby, inspired by Chazagou, 'where the divine eagles land.' Visual symbols consistently revolve around the eagle totem.
The hotel masterfully translates traditional ******* elements into a sleek, modern design. From traditional motifs to colors and materials, everything is handled with effortless grace.
Furthermore, the experience extends to taste and touch, with fusion cuisine 🥘, ******* butlers (our butler, Cetrong Zhu, was incredibly warm and attentive, helping with our itinerary even before we arrived), traditional ******* home visits, and horseback riding 🐎. The brand's core ethos of 'telling stories through design and making the hotel an extension of the community' is truly captivating!
I looked it up, and it turns out the design firm is CCD. No wonder they're so adept at blending 'Eastern essence with Western context' with such mastery and ease. The flow is seamless, the execution is seasoned, and there's almost no wasted effort ❤️. The only minor drawback, perhaps, is that it's almost too perfect, lacking a bit of necessary tension.
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