Haidilao (Haidilao hot pot) is a large cross-provincial direct hot pot restaurant brand, founded by Zhang Yong in Jianyang, Sichuan in 1994. Haidilao is mainly engaged in Sichuan-style hot pot, and integrates the characteristics of hot pot in various places. It has won the title of "advanced enterprise", "consumer satisfaction unit" and "famous hot pot" in Sichuan, Shaanxi, Henan and other provinces. On January 21, 2021, Hurun Research Institute released the "2020 Hurun Brand List", and Haidilao ranked 38th with the brand value of 58.5 billion yuan.