Remember that at the end of 16 years, McDonald's began a high-B-g marketing campaign in the Chinese market [when McDonald's met a Michelin two-star restaurant chef], and the store began selling the signature bacon thick beef fort and selecting the pineapple thick beef fort. The chef at the Michelin-star restaurant that designed the burger for McDonald's is Ramón Freixa, the owner of Ramónn Freixa Madrid. The restaurant is a "small and fine" trend, the menu is short and flat, the restaurant is small, only 30 seats, Ramón's idea is to make a "small menu full of surprises, so that customers have a sense of adventure". The restaurant picked up 1 Michelin star within a few months of opening, 2 stars the following year and has remained so far.