Trendy Bag Brands in China: From Luxury to Budget Picks
You’ve likely heard about the incredible shopping scene in China. You’ve probably seen MUVA and SONGMONT bags in blogger reviews. But what if you’re looking for something different? Or what if your budget is a bit tight, but owning a Chinese designer bag is your dream?
I’ve curated a list of ten brands so you can research your options in advance and arrive in China fully prepared! + At the end of the post, I’ve included a little lifehack for those who don’t like wasting time (and money) shopping at malls. One tip: I suggest checking addresses in advance—I once traveled to a store only to find it had already closed.
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So, here is a selection of cool Chinese bag brands—ranging from luxury to budget-friendly options. Save this so you don't forget! 👇👇👇
1. 山下有松 / Songmont — ⭐⭐⭐⭐⭐
If you were to buy just one Chinese bag, I’d start here. Songmont is one of the most famous modern Chinese leather bag brands. It has a fairly understated aesthetic: clean shapes, high-quality leather, and references to Chinese culture without the obvious "dragons and China kitsch" vibe.
📍 In Shanghai, you can currently visit several locations:
· Huaihai Road: 817–821 Middle Huaihai Road;
· Rockbund: No. 149 Yuanmingyuan Road, Hami Building, S0101;
· Shanghai IFC: No. 8 Century Avenue, LG1-7;
· Taikoo Li Qiantan: Lane 500, No. 1–9 Dongyu Road, L3, S-L3-34.
💎 Why it’s worth it: This isn't just a "souvenir from China"; it’s a proper designer bag that you can wear every day.
💰 Price level: Approximately ¥1,500–¥5,000, depending on the model and material.
2. 裘真 / QIUZHEN — ⭐⭐⭐⭐⭐
I especially recommend this brand to those who love genuine leather and items that age beautifully. QIUZHEN works with vegetable-tanned leather and focuses on the natural texture of the material. Over time, the leather darkens and develops its own unique patina.
📍 The brand has stores in Shanghai:
· In Xingye Taikoo Hui: LG1, 789 West Nanjing Road
· Locations in the Tianzifang / Taikang Road area: Lane 210, No. 108–109 Taikang Road
💎 Why it’s worth it: There’s less of a "trendy toy" feel here and more of a "high-quality leather goods" vibe. Look for messenger bags, bucket bags, and their famous models with distinct leather textures.
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3. GROTTO 个乐 — ⭐⭐⭐⭐⭐
If you want something between a classic and an unusual design, definitely check out GROTTO. The brand has been around since 2001 and specializes in leather goods.
📍 There are offline stores in Shanghai; the brand has also confirmed locations in Shanghai and other cities.
💎 Why it’s worth it: It looks more expensive than its price tag and doesn't blatantly copy European trends.
💰 Price level: Approximately ¥1,000–¥3,000 for core models.
4. muva. — ⭐⭐⭐⭐⭐
Now, this is a contender in a completely different category.
Small, fun, and expressive bags for a few hundred yuan. muva. is one of the fastest-growing new-generation Chinese brands.
In Shanghai, the brand is particularly interesting because its store in TX Huaihai has become a real magnet for international tourists: in the summer of 2026, it was reported that international buyers made up to 70% of the visitors there.
📍 TX Huaihai, 523 Middle Huaihai Road
💎 Why it’s worth it: If you want to spend ¥300 and take home something genuinely cute rather than a "touristy Chinese bag"—something trendy, made of high-quality faux leather, and quite viral.
💰 Bags cost roughly ¥200–¥700.
5. TOUTOU / 透透 — ⭐⭐⭐⭐☆
This is where the real fun begins.
TOUTOU makes bags that look like food, along with various puffy and toy-like shapes. The brand hails from Jingzhou, and its specialty is highly emotional designs and collaborations with Hello Kitty, Kuromi, and other characters.
I highly recommend it to those who love ironic accessories.
💎 Why it’s worth it: If you want a souvenir that looks like a souvenir but still functions as a real fashion piece.
💰 Price segment: Generally affordable.
6. KUNOGIGI / 古良吉吉 — ⭐⭐⭐⭐☆
I would definitely add this brand to the shopping list, but with a disclaimer: it’s not a Shanghai-based brand. It was founded in Guangzhou.
KUNOGIGI is one of those Chinese brands worth looking for in major multi-brand stores and online if you like their style.
💎 These are very recognizable bags: whimsical shapes, unusual details, and a touch of fairytales.
💰 Price level: Higher than muva., usually in the several thousand yuan range.
7. TAD FAB — ⭐⭐⭐⭐☆
Possibly the most fashion-forward on this list. TAD FAB positions itself as a brand of modern leather goods and accessories; the official website currently features the Lock, Zip, Foldie, and Cargo collections, as well as special capsules.
📍 The brand has an international official online store. It is also active in China: in August 2026, it held a pop-up in Shanghai on Yongyuan Road.
💎 The main feature is architectural shapes, unusual hardware, and quite recognizable silhouettes.
💰 A large price range from ¥1,200 to ¥5,000. The assortment is diverse in terms of shapes, sizes, and prices.
8. OKIKILLE — ⭐⭐⭐⭐☆
A Chinese brand of simple bags that are both stylish and inexpensive. You’ll either need to find them in retail at multi-brand stores or on online platforms like POIZON and Taobao.
💎 Classic and youth-oriented bag designs. Inexpensive materials but quite high-quality execution.
💰 The price is very attractive: from ¥40 to no more than ¥100, making this brand the most affordable in our selection.
9. niko and… — ⭐⭐⭐⭐☆
And here’s a small correction: this is a Japanese brand, not a Chinese one. niko and… belongs to the Japanese group Adastria, but it has a very prominent presence and localized stores in China.
Cute tote bags and lifestyle goods. The low price point and excellent quality are great reasons to check out this store's selection.
📍 Stores in Shanghai:
· niko and... Shanghai Global Flagship Store
Middle Huaihai Road, Huangpu District, Shanghai
· niko and... Shanghai Metro City Store
Metro City, Zhaojiabang Road, Xuhui District, Shanghai
· niko and... Shanghai Taikoo Li Qiantan Store
Lane 500, No. 1–9 Dongyu Road, Pudong New Area, Shanghai
· niko and... Shanghai Daning Jiuguang Store
No. 2188 Gonghexin Road, Jing'an District, Shanghai
10. MUKIKARU/木亓 — ⭐⭐⭐⭐☆
This is an original Chinese brand of designer accessories and everyday bags, known for its handmade textile products with bright embroidery and prints.
📍 Products are available on Asian marketplaces, specifically on the Taobao platform in the brand's official store 木亓mukikaru (I saw a retail store in Chongqing—it had a very vibrant selection).
💎 Large spacious totes, shoppers, crossbodies, textile bags with fun drawings, and backpacks.
Products are available on Asian marketplaces, specifically on the Taobao platform in the official 木亓mukikaru store.
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‼️ And the promised lifehack: Many of these brands are available on POIZON. This is a completely verified app where only originals are sold. You can register using your Alipay account. If you don’t like walking through malls for hours, or if tax-free shopping isn't important to you—feel free to browse the range on Poizon. Moreover, prices there are often ¥10-30-50 lower.
My personal top 3 for a trip to China:
🥇 KUNOGIGI — for originality.
🥈 QIUZHEN — for the leather and "everyday" pieces.
🥉 TAD FAB — if you want something truly designer and unusual.
Save this post so you don’t get lost in the sea of brands. Happy shopping, everyone!