Things to do in Wattens

2026 Europe 50 - Family-friendly Attractions

Swarovski Crystal Worlds

In honor of Swarovski's centenary birthday in 1995, Swarovski Kristallwelten (Swarovski Crystal Worlds) in Wattens threw open its doors to offer a new crystal living experience, a space where science and magic meet. Under the watchful gaze of the iconic Giant, spread over 7.5 hectares this joyful space showcases internationally and nationally recognized artists, designers, and architects. The spellbinding crystal gallery experience of the Chambers of Wonder, the expansive gardens and ever-changing exhibitions has entranced and enticed over 17 million visitors since its opening. As exhilarating retail extensions of this wondrous world, Swarovski Kristallwelten Stores in Innsbruck and Vienna, continue to embrace the mesmerizing magic of the beloved crystal destination, with the trio merging to form the internationally acclaimed D. Swarovski Tourism Services GmbH. Providing a one-of-a-kind encounter of art, nature and shopping – in one of the largest crystal retail spaces in the world – with a year-round program of events for all ages highlighting culture, lifestyle, and Austrian heritage, Swarovski's very own wonderland continues to captivate and spark imagination. Transforming crystal into a living breathing adventure, guests are assured of a unique and astonishing encounter every single visit.

No. 3 of Best Things to Do in Tyrol

Maria-Theresien-Straße

Maria Theresia Street is located in the very lively medieval old town of Innsbruck, at the foot of the Calvindel Mountain, extending from the Arc de Triomphe to the golden roof from south to north. It is a very old and prosperous shopping pedestrian street in Innsbruck. Via Maria Theresia is paved with small stones and has a retro flavor. The street is not long and can be completed in 10 minutes, but the design of every building, street light and even road signs here is very ingenious. The end of the street is connected to Calvindel Mountain, and you can see the distance when you walk on the street. The beautiful scenery of snow-capped mountains is a place worth slowing down and savoring carefully. You can start your medieval journey from its starting point, the Arc de Triomphe. The two sides of the magnificent Arc de Triomphe are carved with joy and sorrow, which is very intriguing. Continue on and you'll find the streets are lined with fine shops, from high street fashion brands to craft shops, cafes and restaurants. At the end of the street is the golden roof, which is covered with 2657 copper plates and dazzling in the sun. In addition to shopping, visiting museums, and admiring buildings, Maria Theresia Street is also a place full of activities. The performances of street performers, pigeons walking leisurely, and people chatting and laughing in roadside cafes are all beautiful scenery. A place to sit, enjoy the bright sunshine, the leisurely life of the locals, watch the Calvindel Mountain at the end of the street change into a gradient of blue, and feel the unique charm of the old town of Innsbruck.

No. 4 of Best Things to Do in Tyrol

Golden Roof

Golden Roofis a landmark in the Old Town of Innsbruck, Austria, and a calling card for this city in the Alps. It is actually a two-story late Gothic oriel balcony added to the facade of the old New Palace building: in the early 15th century, Duke Frederick IV, nicknamed "Empty Pocket," moved the center of power in Tyrol to Innsbruck and built his residence there. In the late 15th century, Holy Roman Emperor Maximilian I commissioned court architect Niklas Türing to build the oriel balcony to commemorate his marriage to Bianca Maria Sforza of Milan, and it was completed in 1500. The roof is covered with over 2,000 gilded copper tiles, which shimmer in the sun on clear days, and the underside of the balcony features a magnificent Gothic net vault.

No. 5 of Best Things to Do in Tyrol

Altstadt von Innsbruck

Altstadt von Innsbruckis small and can be explored entirely on foot: the Inn River flows nearby, the rock faces and snow line of the Nordkette hang above the rooftops, and medieval Gothic and Baroque houses line the streets, their facades painted in warm red, pale yellow, ochre, and other colors, making every view—whether you look up or down—scenic. The streets here are smooth, varying in width, and feature many curves. There isn't much urban planning, but the entire old town is a sight to behold, representing a clever blend of culture and nature. The main street is Maria-Theresien-Straße, where you can admire landmarks and symbols of Innsbruck, such as the St. Anna Column and the Golden Roof. There are many historic cafes and restaurants along the street where you can order a coffee and savor the moment.

No. 5 of Family-friendly Attractions in Austria

Alpenzoo Innsbruck - Tirol

The Alpine Zoo, located near Shangbeiling Park in the mountain range of 727 meters above sea level, is a zoo with a high altitude in Europe. It introduces more than 2,000 animals of more than 150 kinds in the Alps, including vultures, bison, bears, antelopes, etc. There are also all kinds of animals. The world's cold-water fish pond, featuring rare local fish species. All animals in the park are free-range, and small animals such as foxes, owls, wolves, deer, and otters can be seen running around everywhere, which is full of wild interest.

No. 1 of Ski Resorts in Rinn

Kinderland Rinn

No. 2 of Ski Resorts in Austria

Zillertal Arena

Zillertal Arena is a popular ski resort in Tyrol, Austria, spanning the Zillertal Valley and offering a wide range of winter sports experiences. It features over 100 km of ski runs suitable for skiers of all levels, from beginners to experienced enthusiasts. Modern lift systems ensure convenient travel for visitors and reduce waiting times. In addition to skiing, it offers other winter activities such as sledding, cross-country skiing, and snowshoeing, enriching the options for visitors. It features a children's ski school and a children's play area, ensuring that children can also enjoy the fun of the snow. The surrounding villages offer a variety of accommodation options to meet the needs of different visitors. Local restaurants and bars serve authentic Austrian cuisine, making them great places to experience the local culture. It is located close to the city and is easily accessible by train and bus. With its wide range of activities and convenient facilities, it is an ideal choice for a winter vacation.

No. 1 of Fall Viewing Attractions in Tyrol

Nordkette

Nordkette is located in Austria and isThe Alpsis renowned for its spectacular natural scenery and abundant outdoor activities. As a natural attraction, Nordkette offers visitors the opportunity to explore alpine ecosystems and enjoy outdoor sports. The diverse terrain of the mountains caters to hikers and climbers of all skill levels. Travelers can follow winding trails through dense forests and open alpine meadows, enjoying the natural views and abundant wildlife along the way. For those seeking a challenge, the peaks of Nordkette offer thrilling climbs and panoramic vistas. In winter, Nordkette transforms into an ideal destination for skiing and snowshoeing, attracting ski enthusiasts and family visitors. The mountain's ski slopes and facilities offer a variety of options for skiers of all levels. Beyond outdoor activities, a cable car ride on the Nordkette offers a relaxed way to sightsee, allowing visitors to admire the mountain's magnificent views in comfort. Whether you're a nature lover, outdoor enthusiast, or a traveler seeking tranquility, the Nordkette provides diverse experiences and unforgettable memories, making it an ideal destination to explore the natural beauty of Bavaria.

Tirolland / Haus Steht Kopf + Dinoland

Ambras Castle

The Ambras Palace is one of the most beautiful palaces in the European Renaissance built by the Grand Duke of Habsburg, Ferdinand II. It is also one of the largest art and armory collections in Europe. There are portrait exhibition halls of European 14th-15th century royal families, Spanish exhibition halls and 250 art exhibits, as well as beautiful palace parks.