In 2026, Universal Beijing Resort officially enters its 5th‑anniversary celebration cycle, themed "Universal 5th Anniversary | Your Unlimited Adventure," with nine major events running all year so every visitor can discover new dimensions of fun and emotion.
🧧 Chinese New Year festivities, endless holiday vibes
Jan–Feb: A special "Universal Chinese New Year" showcase debuts with brand‑new choreography and music. Refreshed modern Chinese style and park decorations set an immersive New Year scene where every step celebrates reunion and renewal.
🌸 Energizing spring getaways, upgraded IP collaborations
Mar–Apr: "Universal Spring" bursts onto the scene. Blockbuster IP crossovers bring a "Thirty Thousand Miles of Chang'an" interactive theme restaurant and a Genshin Impact interactive zone, delivering a vibrant spring brimming with imagination and unlimited possibilities.
💦 Cool beats, summer splash
Jun–Aug: "Universal Cool Summer" unlocks every possibility of the season. Water and music collide in interactive parties and limited‑time chill performances. High energy, pure freedom, non‑stop fun.
👻 Dazzling fall, amplified adventure
Sep–Oct: "Dazzling Universal" kicks off as The Lost Tomb and Identity V introduce scare zones packed with new story experiences and richly themed scenes, creating uniquely immersive thrills across the fall season.
🎄 Romantic winter nights, cozy holidays
December: "Winter Holidays" seasonal offerings bring stunning decor, heartwarming performances, and winter‑themed treats to light up snowy nights and create the warmest year‑end memories.
✨ Light and shadow artistry, nighttime spectacular
Select dates: "Universal Season of Lights" illuminates the park with installations, glow shows, and nighttime interactions that ignite your senses—sight, sound, and emotion—in an immersive world of light.
💖 Romantic family time, rituals that matter
Select dates: "Universal Love Month" invites couples and families to savor sweet moments with dedicated activities, limited‑time scenes, and themed merchandise. Love and happiness shine in every corner of the park.
🪄 Magic back to school, a celebration for Potterheads
Select dates: "Harry Potter back‑to‑school season" transforms the park into a world of magic with limited character encounters, wizarding meet‑and‑greets, and themed bites—one stop to unlock a dreamy fan experience.
🥳 Character birthdays, fan exclusives
Select dates: "Universal HiHi Month" features IP character birthday specials with limited meet‑and‑greets, interactive games, and themed treats—fan joy, fully charged.
🎁 Exclusive 5th‑anniversary perks
Year‑round group activities, refreshed anniversary marks, and park‑wide decorations set the stage. Franchise‑themed costumes shine in shows and meet‑and‑greets. Member and annual pass exclusives and benefits roll out over time, while limited‑time eats and commemorative merchandise give every passion a memory to keep.
In 2026, head to Universal Beijing Resort, where nine themed events invite you to play all year. With IP collaborations, limited‑time interactions, and immersive experiences, join friends from around the world and embark on your very own limitless 5th‑anniversary journey.