The 35th Beijing International Yanjing Beer Culture Festival | Beijing
Celebration
The 35th Beijing International Yanjing Beer Culture Festival was held from July 10th to 19th at the Capital International Convention Center (New China International Exhibition Center Phase II). The festival not only launched four limited-edition new products, including wheat zero-sugar extra-dry beer and lychee sea salt non-alcoholic beer, but also featured four major food matrices, allowing visitors to sample global and Beijing flavors in one place. Rock and jazz performances were also held, along with ongoing special events such as the "Beer King Competition." This year's festival upgraded its venue linkage model, with one main venue located at the Capital International Convention Center, utilizing the modern exhibition hall's vast space to create a one-stop beer carnival complex; 15 branch venues both within and outside Beijing; and 235 beer gardens across the country simultaneously launching summer-themed activities. Breaking the limitations of a single venue, the festival achieved city-wide celebration.