Admiral Hotel - Ultra All Inclusive & Private Beach

The hotel is very luxurious to look at. I arrived on 21st sept and was advised season had ended. Zero entertainment. Staff were not the friendliest. Zero English people. Food was very limited. Great location. Pool looks nice but not looked after. The birds enjoyed the pool. All sunbeds covered in bird poo. Didn’t want to swim in case I caught something. Would stay again but definitely not all inclusive!

Unbelievable that this hotel has 5 stars, three is more appropriate. Pros: Nice hotel, nice rooms, good location, nice view. We were allowed to keep the room for a few hours after check-out time without paying. Cons: The food is downright bad. It is mostly cooked and almost the same every day. I think that there are no good chefs working there, because I often wondered how you can ruin good food like that. The late breakfast consists of the leftovers from the early breakfast. Of the 10 questions that you ask the desk staff, they do not know how to answer 8 times. If you ask to speak to the manager, it is noted, but the manager does not contact you. For five days we asked for a make-up mirror, which is in the photos, but was not in the room. Finally that mirror arrived after those five days. The wellness is mentioned in the booking, but it is not included in ultra all inclusive. Never experienced anything like this before, so there were no guests in the wellness. There is a separate terrace, where you get coffee in a cup without a saucer. After 22:00 you have to pay for the same coffee from the same machine, but then you do get a glass cup and a saucer. What contempt for the all-inclusive guests! At 24:00 the restaurant closes without saying anything to the people on the terrace. Then the door is suddenly closed, a "Good night" is apparently not possible. Moreover, the same music every night, very annoying. One woman can decide that you cannot get foreign spirits after 22:00, although the rule is after 24:00. Complaining to the reception is pointless, the bar is apparently outside the organization. At the swimming pool, which is beautiful but unfortunately is in the shade almost the entire day, I was woken up one day by the life guard with a tap against the lounger, with the word "Finished!". Never experienced this before. Ten years ago this was a high class hotel, but that is no longer the case. I suspect bad management.

Great location horrible service. minuses - I paid 30 leva per day for parking - I asked for a cot for the child, I didn't receive it - we asked for water and milk for the baby to have in the room, we were sent to buy it - we asked for an ice coffee at the bar and even though we had ultra all inclusive they asked us for money - I asked to speak to the manager and they laughed in my face - room cleaning once a week - we had to go to the maids to ask them for toilet paper and shower gel - on the beach you would go to the table and find your deck chair occupied. Truly a missed vacation. This hotel is full of Romanians who are used to being humiliated for their money.

Excellent place for relax!!! I love this place!!!! I like that stepping out the hotel i am on the perfect beach or pool ( depends on your preference) 🙂and the top of all is the excellent food, fresh and delicious!!!! As soon as possible i will go there again!!

This hotel desperately tries to be a 5 star hotel, but if you've ever experienced the service and environment of a real 5 star hotel, you'll understand that this is a 4 star property at best. I won't go into all the details of why they fail miserably such as the food quality and even not saying hello when you arrive. Guests are treated as a burden. Our biggest issue was that our vacation almost didn't happen because the hotel cancelled our reservation when our bank flagged the payment as fraudulent and denied it. The hotel just emailed to say the reservation was cancelled. No opportunity to fix it or talk to someone or even get ab email response. So of course I made a new one and paid more. The payment went through because we told our bank that this was a legitimate charge. The new reservation had a higher price. But what if there were no rooms left? There were other five star hotels in Varna that had no rooms left because I tried. So if we couldn't get a room, what would happen to our trip and all our plans? I emailed a few times to ask them to honor our original reservation and price. No response. I spoke with the manager. He didn't care. They had multiple opportunities to make it right and did nothing. I will leave you with this story: We arrived early and were told by the front desk to come back in 5 minutes and the room will be ready. We went back 20 minutes later after others who arrived after us were given rooms and the man was irritated. Even though we followed his instructions and even gave him extra time, his response was that if we don't want to be patient "maybe we can go to another hotel." So that's what you can expect here day after day and maybe this review will actually help you "go to another hotel."

me and my family stayed at this hotel for a week at the end of august 2023 and we were unpleasantly surprised by it. we booked two rooms because we are 4 adults. the rooms have nice furniture, good ac, nice balconies but they weren’t cleaned enough by any means. the nightstand had dust on it, the sink was not cleaned properly and we could see the water that evaporated and left marks on it, the closet was placed in a weird spot and we had to stay on it at an angle because we couldn’t fit sitting straight on it (this situation happened in one of the rooms, that was at the corner of the hotel - 630 - probably the same story for 530,…). we had booked an ultra all inclusive and the food was rather disappointing. you had some salads to choose from, some fruit and then about 10 things for the main course: garnish and main dish. if you are not that picky it should probably be enough, but we’ve stayed in 3 starts hotels in bulgaria that had better food options. the beach was really nice, so was the pool area, the bar at the pool was a nice touch and the guys working there (and at the other bars in the hotel as well) were nice and rather professional. what wasn’t so professional was the reception personnel. there were, i think, 2 men and 2 women working there. they were not welcoming by any means and one of the girls didn’t even speak english properly. in a 5 star hotel? it happened that she was there the day we arrived (thursday) and i went to ask about the à la carte dinner and all she said was that i had to make the reservation one day previous to the dinner. on saturday, i went to the reception to make the reservation for sunday just to be told by one of the men there that they do the à ma carte dinner on friday and saturday and the places were all taken for that saturday and so like this we couldn’t have it since we were supposed to leave next thursday. the towels were nice and of good quality, but the cleaning lady never cleaned our room. we selected the ‘clean my room’ option on the screen of the room but she never did, she sometimes would forget to leave water in the room and if we were in the room when she came, she wouldn’t clean the room that day. she would just go to other rooms.