Things to do in Sapporo

Sapporo is located on Japan’s northern island of Hokkaido, and stands out with its grid-like city layout and Western-style architecture, which is a legacy of 19th-century urban planning during the Meiji era. Sapporo knows how to do winter right. When the snow falls, ski resorts buzz to life and the Sapporo Snow Festival turns downtown into a glowing world of ice and creativity. Some of the best things to do in Sapporo include catching sweeping views from the Sapporo TV Tower, strolling through Odori Park, and, of course, sipping a cold glass of Sapporo beer, brewed right where it all began.
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Top day tours in Sapporo

Essential Sapporo itineraries

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Reviews/Trip Moments

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Reviews: Hokkaido Winter Classic 1-day Tour: Asahiyama Zoo + Shirahige Waterfall + Shirogane Blue Pond (Aoiike) + Forest Elf Terrace
Guest User2026-01-20
The itinerary was well-planned, and our tour guide, Bingbing, was incredibly kind. At the Asahikawa Zoo stop, she personally led us to the penguin parade area, where we found a great viewing spot. Along the way, she also recommended other attractions and local delicacies. The weather was fantastic today, and we visited all the attractions, plus the tour guide gave us 5 to 10 minutes more time than usual. We enjoyed local cuisine and bought some souvenirs we liked. So happy! 😃
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Reviews: Hokkaido Asahiyama Zoo + Ningle Terrace + Biei + Panoramic Flower Gardens Shikisai-no-oka Day Tour
Guest User2025-10-05
We were staying in in Asahikawa and our tour guide Rii was wonderful in facilitating us being able to join and leave the tour . She was very helpful throughout the trip and was definitely one of the highlights in our booking.
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Reviews: Hokkaido Noboribetsu Hell Valley + Lake Toya + Showa Shinzan Day Trip (Japan)
Guest User2025-11-18
I joined the tour on November 15th. The bus was almost full, with people from many different countries in the group, but it was always our compatriots who were late. Sigh. Our tour guide, Vivi, was very good. She had to speak the exact same thing in three languages, which must have been quite tiring. The stops at each attraction were short. It was pretty much a quick visit, but there was no other way, as it was too far and time was tight. The weather was so-so this time, mostly overcast, but during a brief break in the sunshine, I saw half of Mount Yotei and immediately took a picture.
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Reviews: Hokkaido + Asahiyama Zoo + Ningle Terrace + Shirogane Blue Pond (Aoiike) + Shirahige Waterfall 1-day tour
Guest User2025-12-13
This trip was fantastic. First, our tour guide, Xiaoyu, was incredibly patient, helping every tourist who needed assistance. Throughout the trip, she tirelessly shared many interesting local history and cultural stories, which I, as a tourist, listened to attentively and found very helpful and informative. She also patiently guided us through the meeting points and ensured safety, providing excellent service. Second, the driver's skills were superb. Despite the challenging driving conditions in the icy and snowy conditions, he still managed to get everyone to our destination safely and on time. Thank you both for your hard work; the entire trip was excellent, and I would definitely choose Xiaoyu again next time.
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Reviews: Sapporo 1-day tour | Hill of the Buddha ¡ Jozankei Onsen ¡ Seafood Market ¡ Mount Moiwa, Hokkaido
Guest User2025-11-23
First Stop: Jozankei Onsen ♨ As Hokkaido's most famous hot spring resort, Jozankei is not far from Sapporo and is known as "Sapporo's backyard." It has a deep connection with the "Kappa" legend, with adorable Kappa elements everywhere, even on manhole covers! Unfortunately, we only had an hour this time, just enough for a quick photo op and a free foot bath! Although comfortable, I recommend staying overnight if you have the time to truly relax in the hot springs. Second Stop: Great Buddha Head Tadao Ando's design is absolutely brilliant! The originally solitary Great Buddha was completely "hidden" by a circular hill covered in lavender, with only the Buddha's head visible. The visit is like a ritual: first, you walk across the water, then enter a dark, winding tunnel, and finally, suddenly, you look up to see the Great Buddha solemnly appearing under the sky—the awe is something you have to experience to understand. It's very photogenic and has a Zen-like atmosphere. Third Stop: Hokkaido Shrine This shrine was built during the pioneering period and has a long history. However, if you've already visited many shrines in Japan, this one might not offer many surprises. The grounds aren't very large, and buying amulets is up to you. However, the Rokkatei outside the shrine is worth a try; it's a comfortable place to relax and enjoy some sweets. Fourth Stop: Shiroi Koibito (White Lover) Factory While called a factory, it's more like a fairytale-themed park. You can watch the cookie production line, try DIY, and take great photos. It's also suitable for families with children. However, frankly, if you're not particularly interested in dessert making, you might find it a bit commercialized. Also, you can buy Shiroi Koibito cookies at the airport, so you don't necessarily need to buy them here. Fifth Stop: Sapporo Beer Museum If you like beer, this is definitely worth a visit! The red brick building has a lot of character, and you can learn about beer history. Most importantly—you can drink Sapporo draft beer! We tried two glasses; the taste was fresh and smooth, and the atmosphere was relaxed and pleasant. It's a great place to end the day with a light buzz. Overall, this day trip itinerary is perfect for tourists like myself who are visiting Hokkaido for the first time and are unfamiliar with everything. Each of the attractions is representative, and visiting them all in one trip provides a vivid first impression of Hokkaido's culture and history. Traveling with a car also saves you the trouble of figuring out transportation yourself, making it convenient and hassle-free. As for whether each attraction is "fun," that's truly a matter of personal opinion—isn't that what travel is all about? Visiting places others are used to, taking photos in unfamiliar surroundings, and wandering around freely is itself an interesting experience.
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Reviews: Hokkaido Lake Tōya Snowmobile + Noboribetsu Jigokudani Valley + Lakeside Farm 1-day Tour
Guest User2026-02-08
I chose to visit Jigokudani (Hell Valley) as my last stop, then checked directly into RyĹŤnoya, a hot spring resort in Noboribetsu. I left my large luggage at my hotel in Sapporo and only brought a small suitcase to Noboribetsu, having informed customer service beforehand. They were wonderful; they left our luggage there for free. The tour guide was also very friendly and professional, and the entire itinerary was well-organized. The snowmobile ride at Lake Toya was amazing, the pie at Lake Hill was delicious, the lake view from the observation deck was beautiful, and the bear ranch was definitely worth seeing. Jigokudani was spectacular. Finally, the tour guide noticed that the bus from my hotel passed by and let us park there for free, so we didn't have to drag our luggage through Jigokudani. Thank you so much to the tour guide and driver! Overall, this tour was very worthwhile. The tour guide informed us of the pick-up location the night before, and the customer service was excellent and responded quickly. It was a very clear and helpful tour, highly recommended. Tour guide Xiaoyu was fantastic!
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