Seoul, South Korea’s bustling capital, is a city where ancient traditions meet cutting-edge modernity. From its towering skyscrapers to tranquil palaces, vibrant markets to innovative tech hubs, Seoul is a treasure trove of experiences. Whether you’re a foodie, a history buff, or a shopping fan, this city has something for everyone.

Best Things to Do in Jongno-gu: The Historical Heart of Seoul

Jongno-gu is the beating heart of Seoul’s history and culture, offering American visitors a chance to step back in time. Start at Gyeongbokgung Palace, the grandest of Seoul’s five royal palaces, where you can watch the colorful Changing of the Guard ceremony. Just a short walk away, explore Bukchon Hanok Village, a neighborhood filled with traditional Korean houses (hanok) that have stood there, witnessing time passing for centuries. Don’t miss Jogyesa Temple, a serene Buddhist temple adorned with vibrant lanterns—perfect for Instagram-worthy photos and a moment of reflection amidst the city buzz.

Jongno-gu has prepared engaging activities for all interests. Art enthusiasts will love Insadong, a charming street lined with galleries, craft shops, and teahouses serving traditional Korean tea. If you’re a fan of Korean dramas, head to Cheonggyecheon Stream, a scenic urban waterway perfect for a leisurely stroll or evening date. For a unique view of the city, hike up Inwangsan Mountain or visit Namsan Seoul Tower for breathtaking panoramas.

Okay, for foodies, just dig into samgyetang (ginseng chicken soup) at Tosokchon, a legendary eatery beloved by locals and tourists alike. Street food lovers should head to Gwangjang Market, one of Korea’s oldest traditional markets, where you can sample bindaetteok (mung bean pancakes), mayak kimbap (mini seaweed rice rolls), and spicy tteokbokki. Don’t leave without trying makgeolli (Korean rice wine) at a cozy tavern to end your day on a deliciously local note.

Best Things to Do in Gangnam: Seoul’s Modern Glamour

Gangnam, Seoul’s most upscale district, is a hub of modern architecture, luxury, and entertainment that feels like stepping into a K-drama. Begin your visit at the COEX Mall, Asia’s largest underground shopping mall, home to the famous Starfield Library and the breathtaking COEX Aquarium. For a serene escape, visit Bongeunsa Temple, a tranquil 1,200-year-old Buddhist temple offering a striking contrast to Gangnam’s high-rises. Don’t miss Seolleung and Jeongneung Royal Tombs, a UNESCO World Heritage Site where you can learn about Korea’s royal history while strolling through beautifully preserved grounds.

If K-pop is your thing, check out the SMTOWN Coexartium, where you can immerse yourself in various elements of Kpop Stars. For relaxation, unwind at Sulwhasoo Spa for luxurious Korean skincare treatments. Families and couples can enjoy Seoul Sky, the observatory at Lotte World Tower, offering panoramic views of the city.

Gangnam’s culinary scene is also legendary. Savor Korean BBQ at Samwon Garden, one of Seoul’s most renowned restaurants, or enjoy high-end Korean fusion at Mingles. Craving nightlife? Gangnam is where the city truly comes alive after dark. Dance the night away at Octagon, one of Asia’s top clubs, or sip cocktails at Le Chamber, a hidden speakeasy bar with an opulent vibe.

Korean BBQ at Samwon Garden

Best Things to Do in Samcheong-dong: Timeless Blend of Tradition and Trend

Nestled between Gyeongbokgung Palace and Bukchon Hanok Village, Samcheong-dong offers a picturesque escape where the charm of old Seoul meets a modern, artistic vibe. Strolling through its tree-lined streets, you’ll find traditional hanok houses transformed into stylish cafes, boutiques, and galleries. It’s a perfect spot to soak in Korean history while indulging in some contemporary flair.

Start your journey with a visit to the National Museum of Modern and Contemporary Art (MMCA), which showcases innovative exhibitions in a serene setting. For those who love street art and quirky finds, the alleys of Samcheong-dong are a treasure trove of colorful murals and indie shops selling handcrafted goods.

Alleys of Samcheong-dong

Foodies will love the unique culinary offerings here. Stop by a hanok-style tea house for a refreshing cup of omija cha (five-flavor berry tea) or indulge in Korean-style pancakes at one of the cozy eateries. For dessert, grab a matcha latte or an artisanal pastry from one of the neighborhood’s Instagram-worthy cafes. The balance of traditional flavors and contemporary presentation makes Samcheong-dong a delight for your taste buds.

Exhibition in MMCA

Best Things to Do in Insadong: A Cultural Treasure Trove

Stroll along Insadong-gil, the main street lined with shops selling hanbok (traditional Korean clothing), handcrafted pottery, calligraphy brushes, and unique souvenirs. For art lovers, the neighborhood boasts a variety of galleries showcasing everything from contemporary works to traditional paintings. Explore hidden tea houses tucked away in narrow alleyways for a peaceful retreat.

Insadong is a haven for traditional Korean food. Try jeon (savory pancakes) or samgyetang (ginseng chicken soup) at a cozy hanok-style restaurant. For a lighter treat, enjoy tteok (Korean rice cakes) or bungeoppang (fish-shaped pastries filled with red bean). Don't miss the traditional tea houses, where you can sip fragrant teas like omija (five-flavor berry tea) while soaking in the warm, nostalgic atmosphere.

Bungeoppang (fish-shaped pastries filled with red bean)

Insadong offers hands-on activities to immerse yourself in Korean culture. Try your hand at making your own pottery, painting a traditional fan, or writing your name in Korean calligraphy. The area is also known for its vibrant street performances, from traditional music to lively drum dances.

Best Things to Do in Hongdae: Youthful Energy and Creativity

Explore Hongdae Free Market on weekends, where local artists showcase handmade crafts, from jewelry to artwork. Music lovers can enjoy live performances from buskers along Hongdae’s bustling streets. For quirky fun, head to themed cafes like a pet café or the famous Trick Eye Museum, featuring interactive 3D art. Shopping enthusiasts will love Hongdae’s boutique stores and vintage shops that offer one-of-a-kind finds at affordable prices.

Live Performance in Hongdae Free Market

Hongdae is a foodie’s paradise. Start with Korean street food at the night market—try spicy tteokbokki, crispy hotteok, or skewered meats. For a sit-down meal, Hongdae’s fusion restaurants offer everything from Korean BBQ to creative international dishes. Don’t miss dessert at one of the area’s trendy cafes, where colorful bingsu (shaved ice) and decadent cakes await.

When the sun sets, Hongdae transforms into a nightlife haven. The area is packed with bars, clubs, and live music venues. Dance the night away at popular spots like NB2 or enjoy a more relaxed vibe at a craft beer pub. Many venues feature live DJs or band performances, making Hongdae the perfect place to experience Seoul’s electrifying night scene.

Good vibe in NB2

Best Things to Do in Itaewon: Seoul’s Global Hub of Culture and Nightlife

Itaewon stands out as Seoul's most international neighborhood, blending global cultures with the city's unmistakable energy. From eclectic eateries to vibrant nightlife, this district offers an experience that feels refreshingly different from the rest of Seoul.

Wander the main streets and back alleys packed with quirky boutiques, vintage shops, and hidden art galleries. For a deeper look into Korea’s history, make a stop at the War Memorial of Korea, just a short distance away. Feeling outdoorsy? Take a peaceful stroll along the Namsan Trail, which connects Itaewon to scenic spots on Namsan Mountain.

Hungry? How about sampling flavors from every corner of the globe—indulge in hearty Middle Eastern falafels, spicy Thai curries, or classic American comfort food. For those craving Korean cuisine, you’ll find modern fusion dishes and innovative twists on local classics. Don’t miss the chance to try some of the area’s indulgent desserts, from towering parfaits to perfectly crafted gelato.

When it comes to nightlife, Itaewon knows how to deliver. As the evening sets in, the neighborhood transforms into a buzzing hub of energy. Dance floors pulse in underground clubs, rooftop bars offer panoramic views of the city lights, and cozy pubs provide spaces for laid-back drinks with friends. Itaewon’s nightlife is as diverse as its people, making it a hotspot for locals and visitors alike.

Essential Tips for Visiting Seoul: Make the Most of Your Trip

Planning your adventure to Seoul? Whether it’s navigating the city’s efficient transit system, understanding local customs, or preparing for the weather, these tips will ensure your trip is as smooth as kimchi is spicy.

Getting Around: Convenience at Your Fingertips

Seoul’s public transportation is a marvel. The subway is clean, efficient, and has English everywhere, making it easy to get around. Grab a T-money card at any convenience store or on Trip.com to tap on buses, subways, and even taxis. If you want hassle-free internet for maps, translations, and keeping your socials updated, get an eSIM card through Trip.com before you arrive. No need to hunt for Wi-Fi—you’re connected as soon as you land!

Taxis are also a great option, but make sure to have your destination written in Korean or use a navigation app like KakaoTaxi (with English support). For those staying central, walking is often the best way to soak up Seoul’s charm.

Pack Smart: Seoul’s Weather Swings

Seoul’s weather can be extreme, so plan accordingly:

Spring (March-May): Think mild and floral. A light jacket and comfortable walking shoes are must-haves for strolling under cherry blossoms.

Summer (June-August): Pack light clothes, a portable fan, and an umbrella—it gets hot, humid, and rainy.

Autumn (September-November): Layer up and enjoy the crisp air and stunning fall foliage. Perfect sweater weather!

Winter (December-February): Freezing temps call for heavy coats, scarves, and thermal layers. Bonus: it’s a great time to explore Seoul’s cozy cafes.

Culture Check: Be in the Know

Koreans value respect and etiquette. Bowing slightly when greeting, using two hands to give or receive something, and avoiding loud conversations in public spaces will earn you brownie points.

Temple visits: Dress modestly and observe silence.

Dining etiquette: Don’t stick chopsticks upright in your rice—it’s a gesture associated with funerals.

Tipping: It’s not expected, so save those extra dollars for souvenirs.

Currency & Payments: Cash or Card?

The local currency is the Korean Won (KRW), but you’ll rarely need cash. Credit cards are widely accepted, even for small purchases like coffee. Need cash? ATMs labeled “Global” work with foreign cards. For added convenience, Trip.com offers discounts on preloaded cash cards—perfect for budgeting your spending.